Product Ad · 9:16 · 20s
Product Promo Reel (Concept)
20s product reel — hook, benefit, proof, CTA — built to work without sound.
- Format
- 9:16
- Duration
- 20s
- Tools
- CapCut, Canva, Photoshop (basics)
- Style
- Motion Type · Captions · Retention Cut
The brief
Spec ad for a fictional skincare product. Constraint: 20s, must read without sound, must hold attention to the CTA.
My approach
Hook frame = product + benefit text. Three benefit beats in 7s. End-card holds the CTA for 1.5s. All text placed inside the 9:16 safe area.
Timeline highlights
- 01
Works fully muted — every beat has on-screen text
- 02
Three benefit beats stacked in 7 seconds
- 03
CTA end-card holds 1.5s for recall
Frames
Deliverables
- 9:16 · 20s
- 1:1 · 15s
- 9:16 · 6s teaser